Client: Choced Role: Creative Direction, Product Photography, Videography Deliverables: Social Media Campaign, E-commerce Assets, Brand Motion
Following the explosive, viral success of the Choced Dubai-Style Chocolate Blocks, the brand faced a unique demand. Customers weren’t just obsessed with the chocolate; they were addicted to the fillings. The rich Pistachio Kunafa, the texturally complex Baklava, and the creamy Nutella blends became the stars of the show.
The Challenge: To launch "Choced Spreads"—a standalone line of the brand's signature fillings—and educate the audience that the flavor they love is now versatile enough to eat with anything (or straight from the jar).
