Vegemite on Toast is a limited-time flavour that turns an unmistakably Aussie ritual into a chocolate moment.Bold, savoury notes meet creamy sweetness, designed to spark curiosity, debate and instant nostalgia.
The visuals lean into everyday breakfast cues, styled simply and shot with punchy lighting and texture. A mix of stills and short videos capture the break, spread and reveal, made to stop thumbs mid-scroll.
